P.Diddy Jointly Buys Deleon Tequila

celebrity rapper turned business mogul Sean "Diddy" Combs and Larry Schwartz have bought luxury U.S. tequila brand DeLeon, hoping to repeat the success he (Diddy) have had with the company's fast-growing Ciroc vodka.

The American record producer, actor and entrepreneur became the face of Ciroc in 2007 under a joint marketing and profit-sharing deal which has brought a near 40-fold rise in annual sales volumes for the brand's products.

"With Ciroc, we dated. Now with DeLeon, we're married," Combs said in an interview. "This deal is way better. This makes me a true owner."

Congratulations to P Diddy on to the next 1